Reader's Digest Audience Tops Survey List
A survey conducted by Affinity found that Reader’s Digest has the largest audience among consumer magazines – 33.8 million, to be exact. In second and third place come Better Homes and Gardens and People magazines, with readerships of 32.2 million and 29.6 million, respectively. The survey was conducted via the Web using 22,000 adult responders and 150 magazine titles.
It should be pointed out that the results of the Affinity survey differ from those gathered by Mediamark Research & Intelligence’s magazine audience survey, which found People to be the most-read at 45.1
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