Reader's Digest Association Looking for Buyer
The Wall Street Journal is reporting that Reader’s Digest Association (RDA) has hired advisers to help the company find buyers, which might include other media companies or a private equity firm. RDA is reportedly hoping to get an offer around $1 billion.
Sounds like a lot for a company that is experiencing some dark times. According to Folio, revenue for RDA is down 21 percent through 2011’s first quarter, and despite doctor’s loving Reader’s Digest, its circulation continues to drop.
If
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