Read It Later, The "Takeout Bag" Of Content, Gives Long-Form Writing A Boost
If you’ve dreamed of turning out long-form essays or investigative pieces—exactly the type of writing that “nobody reads” these days, take hope.
First, the problem: According to bit.ly and Longreads founder Mark Armstrong, the average half-life of a bit.ly URL is three hours. In other words, after three hours, a link shortened by bit.ly and shared on Twitter is going to receive half the clicks it will ever get.
In comes Read It Later, which Armstrong describes as a “time-shifting app” (and in a sense, it is).
Armstrong writes: “Time-shifting could be the ‘takeout bag’—or the dinner plate, or the refrigerator.
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