Cablevision’s Rainbow Media is switching staffers in its Ad Sales Unit. Bill Rosolie will oversee all digital business. Rosolie, who previously served as AMC’s senior vp of advertising sales, has been named executive vp, ad sales for Rainbow National Services.
The newly created position incorporates oversight of all digital ad sales efforts for Rainbow’s five national networks––AMC, IFC, Sundance Channel, WE tv and Wedding Central.
Mediaweek reports since Rosolie took over in 2006, AMC has increased its ad sales revenue 71 percent.
As Rosolie heads to the digital side, Scott Collins adds AMC to his cable network portfolio. Prior to joining Rainbow in 2008, Collins served as vp of advertising sales for NBC Universal Cable Entertainment.
Rosolie and Collins, based in New York, will report to Arlene Manos, president, national ad sales, Rainbow Media.