Rainbow Media Makes Changes to Sales Division
Cablevision’s Rainbow Media is switching staffers in its Ad Sales Unit. Bill Rosolie will oversee all digital business. Rosolie, who previously served as AMC’s senior vp of advertising sales, has been named executive vp, ad sales for Rainbow National Services.
The newly created position incorporates oversight of all digital ad sales efforts for Rainbow’s five national networks––AMC, IFC, Sundance Channel, WE tv and Wedding Central.
Mediaweek reports since Rosolie took over in 2006, AMC has increased its ad sales revenue 71 percent.
As Rosolie heads to the digital side, Scott Collins adds AMC to his cable network portfolio.
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