Radical Business: Steelcase, IDEO, Tide, Milk and Bananas

Day three of the Art Center’s Radical Craft conference: craft gets entrepreneurial.

Jim Hackett of Steelcase showed us the workspace of the future, You_Be (a play on ubiquitous computing, which we now know a lot about). This collaboration with IDEO was a challenge because they were designing for spaces that are inherently not fun, yet we’d happily sit in a three-hour meeting in this place. Check out their extensive research about designing for people in groups.

Claudia Kotchka is design director for the largest consumer product company in the world, the same company that touches the lives of people worldwide three billion times a day.