Quote of Note | Stella McCartney

“You know, the first thing I did when we started the Olympic collection [for Team Great Britain] was ask the athletes, ‘Do you care what you wear? Does it make a difference?’ They were surprised: most people don’t ask them questions about what they wear. Ninety per cent of them said feeling good about their clothes helped with performance. And they said they wanted to look like a team when they walked into the Olympic village.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in