Quote of Note | James Welling on Publishers' Logos

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“In the early 1970s the most cited writer in Artforum was the French phenomenologist Maurice Merleau-Ponty. So I sought out Merleau-Ponty’s books published by Northwestern University Press. After some struggle I realized I couldn’t make sense of his ideas. But I came to love his publisher’s distinctive interlocking arrows on the front cover, and the interior layout and typeface. So I looked for other books published by Northwestern. When I was in New York I’d visit Papyrus Books near Columbia University and spend the evening reading philosophy and poetry in the aisles.

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