Quote of Note | Harold Koda

“It’s very difficult to sell simplicity. There’s no perceived value. It doesn’t have a lot of buttons or seams. So how do you create value in something that is apparently undetailed? He did it by putting it in the social context of his life. He gathered not only old-money and new-money society but also Broadway and Hollywood, which gave context to the clothes. Otherwise, the public might have said, ‘Well, the sleeve is just a sleeve, the trench coat is just a shirtwaist dress.'”

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