Quirky Lands $68 Million in Latest Funding Round

Build a better mousetrap and the world will beat a path to your door. Build a company that “crowdsources,” manufactures, and sells those better mousetraps (or, say, superior power strips, like the one pictured), and venture capitalists will come bearing cash. Heck, you might even get a reality show out of it. Social media-meets-product development company Quirky, which brings two new consumer products to market each week (among the latest is a 21st-century take on Starck’s Juicy Salif), has secured $68 million in financing from a group of investors led by Andreessen Horowitz, with significant participation from new investor Kleiner Perkins Caufield & Byers.