Quartz, the recently launched business site from The Atlantic, has hit a milestone. In December, the site registered over 1.4 million unique visitors, according to Omniture.
Quartz only launched at the end of September 2012, so the news that it has already grabbed one million visitors in a single month was naturally greeted with excitement by Jay Lauf, senior vice president and group publisher of the site and The Atlantic. “In just over three months, Quartz has reached beyond the benchmarks we set for ourselves,” said Lauf, in a statement. “Readers and advertisers are responding positively to the content, clean design, and the bold new ad formats.”
People obviously like what they see, but Kevin Delaney, Quartz’s editor-in-chief, said changes are coming. Changes for the better, that is. “We’re building on the success of our first three months by hiring more international journalists and readying a series of improvements to the site,” he explained.