How to create and share a better podcast
At its inception, I admittedly was not a fan of the podcast (more specifically, the once common practice of posting a couple of mp3s online and calling it a multimedia page). But now that multimedia journalism is diversifying, it’s time to take those podcasts to the next level.
An estimated 18.5 million people downloaded a podcast in 2007 and that number will jump 70 percent in 2008, according to a February eMarketer study. That’s a lot of potential listeners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in