Profile of Jerry Dior, Designer Behind MLB Logo

Thanks to a tipster who pointed our way to this bit of interesting: a profile on Jerry Dior, the designer behind the famous Major League Baseball logo, which is celebrating its 40th birthday this year. Launched in time for the 100th anniversary of the league, Dior and the firm he worked for at the time, Sandgren & Murtha, rolled out the logo in the fall of 1968 before the start of the following season. It’s a great piece, learning the whole story about such an iconic piece of branding, and Dior couldn’t possibly be any more of a nice guy who seems thrilled to be sharing it.

Major League Baseball spokesman Matt Bourne said in a statement that his organization has had “a number of discussions with Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in