PRODUCT(RED) Is Actually PRODUCT(IN THE RED)

You know, we never really understood it. Bono gets a bunch of his friends to pose in cheap Gap clothes for ads that eventually become altogether unavoidable. At one point you say, “Wow, (RED), what the hell is that?” and somehow you make the connection that you have to get a red tank top or a red iPod or a red Razr phone or a red AmEx (to use to buy more red tank tops and red iPods and red Razrs) to help end AIDS in Africa.