Print Is Alive…In China


By Rachel Kaufman Comment

Elle China has doubled its frequency to twice monthly, only the second Elle edition to do so, minonline reports.

The magazine was averaging 500-800 pages per month; the size will now be reduced to 280-400 pages and the cost will be cut in half.

In a perhaps related development, the magazine is hiring but unless you’re fluent in Chinese, we wouldn’t bother.

The only other Elle edition that publishes more than 12 times a year is the original Elle in France, which has been a weekly “for decades” and remains owned by Lagardère. Ownership of Elle China transferred to Hearst Corp on Dec. 6, 2011.