Elle China has doubled its frequency to twice monthly, only the second Elle edition to do so, minonline reports.
The magazine was averaging 500-800 pages per month; the size will now be reduced to 280-400 pages and the cost will be cut in half.
In a perhaps related development, the magazine is hiring but unless you’re fluent in Chinese, we wouldn’t bother.
The only other Elle edition that publishes more than 12 times a year is the original Elle in France, which has been a weekly “for decades” and remains owned by Lagardère. Ownership of Elle China transferred to Hearst Corp on Dec. 6, 2011.