In the new position, Fallon will develop strategic, innovative, and integrated advertising and marketing platforms for Prevention.
She had been the periodical’s executive marketing director since December 2009.
Fallon had previously been the Executive Marketing Director at Prevention since December 2009.
“Kerri has a proven track record of creating successful in-book and digital programs and impressive events for a myriad of high profile clients,” publisher Laura Petasnick said. “We’re excited for the new ideas and strong perspective she’ll provide in her new role.”
Prevention is the number one healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers.