Prepare to Laugh/Cringe Your Way Through Neutra Face

Remember when you told someone who isn’t related to the design industry either that you were going to see Helvetica or you recommended that they see it? Maybe this isn’t entirely universal, but we remember some of the reactions we received after following up by explaining what the documentary was about (this writer overheard his wife on the phone saying, “He’s going to see some movie about a font. Yeah, I don’t understand either.”) So keep that typography focus, but take that little glimmer of discomfort over the forced self-realization that you’re really kind of a nerd, and amplify it by a dozen.