PR Week EIC to Join Attention!PR

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By Glynnis Comment

atennprwk.pngThe great magazine exodus continues! PRNewser has an exclusive with Keith O’Brien, PR Week‘s editor-in chief who is leaving his post to join Attention!PR.

O’Brien tells PRN: “I know Curtis [Hougland, Attention founder] through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.”


Says Hougland: “It certainly sends a message to the PR industry when the head of its largest trade pub joins a social media marketing agency. Keith understands that successful communications today is based on publishing, sharing and participating, not just pitching. Most importantly, he is an incredibly smart guy with bright orange hair.”

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