PR Week EIC to Join Attention!PR

O’Brien tells PRN: “I know Curtis [Hougland, Attention founder] through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.”

Says Hougland: “It certainly sends a message to the PR industry when the head of its largest trade pub joins a social media marketing agency.