PR Teams Work Hard to Patch Up Frank Gehry's Atlantic Yards 'Misquote'

So as to give you a bit of a breather from these bits of Frank Gehry news until at least after the weekend, you have our promise to be brief. After saying he doesn’t have much hope of seeing the Atlantic Yards project ever completed, Gehry, developer Forest City Ratner, and most specifically, both their PR departments, have been working in overtime to repair any damage caused from this brief, off-the-cuff remark. Gehry released a statement saying his comments were being misconstrued and the Ratner people are doing the same:

“Frank Gehry is still the architect of this project,” [New Jersey Nets CEO Brett Yormark] insisted on WFAN radio.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in