Power Of An Alert PR Rep

An exceptionally enterprising PR-type, Meredith Goldblatt, suggested we could capitalize on a certain NY Times story and run a piece about Variety's "Power of Youth," a benefit held Saturday at Universal Studios on behalf of St. Jude. So, yeah, we'll take the bait. The benefit brought together the likes of Variety's VP & Associate Publisher Brian Gott, actress Miley Cyrus, Variety's President & Publisher Charlie Koones and actress Vanessa Hudgens (all pictured here in this shot by Jordan Strauss of WireImage.com According to Goldblatt's release: The inaugural event is part of Variety's new initiative to reach out to Hollywood's next generation of entertainers, in the hopes of encouraging young people to become involved with humanitarian and philanthropic efforts. And what a youngster-filled event it was: One of the highlights was a celebrity tricycle race. More than 60 young actors who sit on Variety's Youth Advisory Board, chaired by NBC Universal Television's Ben Silverman including: Miley Cyrus, Vanessa Hudgens, Emma Roberts, Dylan and Cole Sprouse, Desperate Housewives Andrea Bowen, Shawn Pyfrom, Brent and Shane Kinsman were just some of the young stars that spent their Saturday at the interactive street fair presented by Hasbro, Inc.'s Tiger Electronics. Guests were treated to a host of interactive activities, including jammin' on the Tiger Electronics Power Tour Electric Guitar, singing at the Jumpin' Jungle Karaoke, celebrating Disney's Jungle Book Platinum Edition DVD, celebrity tricycle races, beverages courtesy of The Coca-Cola Company, fun food and more. The inaugural event is part of Variety's new initiative to reach out to Hollywood's next generation of entertainers, in the hopes of encouraging young people to become involved with humanitarian and philanthropic efforts. The day concluded with musical performances by Keke Palmer, Elijah Kelley, Janel Parrish, and Tyler James Williams as well as a special presentation that featured Charlie Koones, Publisher of Variety and Marlo Thomas and Tony Thomas from St. Jude. To date, the Power of Youth campaign which includes the event as well as an online auction has raised over $200,000 for St. Jude Children's Research Hospital and will continue to raise funds through October 19. As part of the event, Variety has partnered with Charity Folks to host a one-of-a-kind online auction with 100 percent of the net proceeds donated to St. Jude Children's Research Hospital. At the event, guests bid on a host of one-of-a kind experience packages and unique memorabilia donated by the Hollywood entertainment community and more at an onsite Internet Cafe. The public has the chance to place winning bids by logging on to: www.variety.com/auction through October 19 at which time a final donation to St. Jude will be announced.

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Power Of An Alert PR Rep

Greg

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