Washington Post Announces 'Sponsored Views' in their Comment Section

What’s worse than a politically charged comment section? How about ‘sponsored views,’ the latest from the New Ventures team at the Washington Post. As if there wasn’t enough noise, the Post announced today that organizations can pay to have their comment, labeled and washed in a yellow hue, at the top of a comment section on the Post editorial section. So, say, the Center for American Progress pays a fee and their 600 word response to an editorial is there, front and center.