Porn Producer Buys Into Playboy

Hugh Hefner’s company, which has become increasingly flaccid in the last year due to shrinkage of finances and investors, just got a huge shot of Viagra in the form of one of the adult industry’s biggest names. No, not Sasha Grey, but Bill Asher, co-CEO of Vivid Entertainment Group, the largest porn video producers in the world.

According to AOL’s Daily Finance, Asher just bought one million shares of Playboy Enterprises Inc., certainly a boon to the company ever since its $300 million deal with London Fog owner Iconix Brand Group Inc.

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