This morning Politico announced plans to launch their subscription-based news service, Politico Pro, in February. According to an official press release, Politico Pro will offer users “high-impact, high-velocity reporting on the politics of energy, technology, and health care reform.” The new reporting venture will be fueled by the work of 40 journalists, much like the original Politico staff was organized during its inception in January 2007.
Politico executive editor Jim VandeHei believes this new project will provide subscribers with the no-nonsense content they are looking for:
“Political and policy professionals want someone to cut through the clutter, tell them what really matters and tell them first. We have a proven track record for doing just that – and Politico Pro will build on it.”
Politico Pro editor-in-chief Tim Grieve has just begun to fill out his team, however some key positions are already in place.
Dan Berman, a former senior reporter for Greenwire and editor of Environment & Energy Daily, will lead Politico Pro’s all-star energy team, which will include Darren Samuelsohn, Josh Voorhees and Robin Bravender — all of whom have left E & E to join Politico — plus Darren Goode from The Hill and several more reporters to be announced in the days ahead.
Kim Hart, an innovator in tech coverage at The Washington Post, The Hill and Politico, will lead Politico Pro’s technology team. She’ll be joined by a half-dozen other technology reporters, including Tony Romm, co-author of Politico’s Morning Tech, and Jennifer Martinez from GigaOm and the Tribune Co.’s Washington bureau.
Diane Webber, a veteran of the New York Post, the Brooklyn Papers, Scholastic and other publications, will run Politico Pro’s health care team, which will be built upon the foundation laid by Sarah Kliff and Jennifer Haberkorn, authors of the must-read Politico Pulse.
Politico’s LaRonda Peterson will serve as Politico Pro’s production editor, leading a team that will include copy editor Abby McIntyre and web producers Kate Nocera, Jess Kamen and Alex Guillén.
Poppy MacDonald, who has successfully launched new products for Gallup Inc. and The Advisory Board Co., will lead Politico Pro’s fast-growing sales and customer-relations teams. Early hires in those areas include Miki King, Khari Joseph and Lauren Englander.
Politico Pro subscriptions will be available for purchase beginning in December.