Poaching New Yorker Writers... It Takes A Pony.
Here’s a lesson to all you high-powered magazine owners out there: If there’s a writer you really, really want for your magazine… bring their kids ponies.
That’s how Atlantic Monthly owner David Bradley lured Jeffrey Goldberg away from the New Yorker. The WaPo‘s Howard Kurtz reports:
“He’s incredibly persistent and makes you feel like you’re God’s gift to journalism,” says Goldberg, who had turned Bradley down once before. But that was before the horses showed up at his home to entertain his children… As for the ponies, Bradley has a built-in advantage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in