When word spread that Playboy was up for sale, experts speculated that the company would fetch about $500 million. However, according to the New York Post, it’s unlikely anyone offers that much.
The sticking point (no gross pun intended) is some of Playboy’s licensing deals:
Wall Street believes licensing firms would be the most likely bidders, but the largest such firms — Iconix Brand, Sequential Brands and Authentic Brands — will likely not throw their hats in the ring because Playboy has some unappetizing licensing deals, sources said.
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