If someone wearing a pair of Nike sneakers chooses to pull up the radically revamped U.S. edition of Playboy magazine on their iPhone, they are not just continuing a tradition begun by dad and grandpa. They are also at the brand crossroads of the world.
As Playboy CEO Scott Flanders reminded last night during a very entertaining Nightline report, the Playboy logo is one of the three most recognizable company integers in the world. That puts the rebranding of the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in