AARP The Magazine, one of the most successful magazines for the over 50 set, is looking for freelancers who have something meaningful to say. And despite their older clientele, the magazine is not only published in print, but also on tablets and online.
AARP has an enormous readership (its circulation is 22 million, yet it reaches an astounding 34 million people). Even better news: 60 percent of their content comes from freelance writers. Marilyn Milloy, deputy editor, explains the magazine’s mission:
Our greater mission is to redefine aging in America by showing that attitude, aspiration and actions are more relevant to quality of life than how old you are,” she said. “We don’t have direct competitors, but magazines in our competitive set would include Reader’s Digest, More, Prevention and Money. We overlap with all of them. But we’re unique because of our size and our laser focus on people over 50. These are the people who most matter to us, so we show their images and offer content based on where they are in their lives — whether it’s advising how to get the most from their healthcare dollars, their work, their travel or their grocery shopping.
For editors contact info and pitching etiquette, read How To Pitch: AARP The Magazine.
— Aneya Fernando
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.