“Know the magazine you’re pitching” is an adage so timeless it seems hardly worth repeating, and yet, Juicy editor in chief Paula T. Renfroe receives plenty of pitches from writers who don’t get what the pub is about.
“I feel like writers aren’t as familiar with Juicy as they should be. I find myself saying, ‘No, that’s more Essence. No, that’s more People. No, that’s more Us Weekly.”
If you know Juicy covers the life of black Hollywood’s celebs and helps readers recreate their hair and makeup looks, then you may be ready to pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in