Pinterest, Shminterest?
We’ve written a lot about Pinterest lately as the image-sharing social network has been responsible for a near-meteoric rise in referral traffic for some sites.
But a Forrester blogger questions the true value of Pinterest to marketers.
“There’s no denying that Pinterest is fun, looks great, and a lot of people love playing with it. That is also true of kittens but no one’s rushing to include them in their 2012 marketing plans,” blogger Darika Ahrens says.
Why not? For one thing, she says, while Pinterest did grow by 4000 percent from July to December 2011, it’s still small potatoes.
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