PIB Miscalculated Saveur's Ad Pages For First Half of Year

Saveur‘s publisher Merri Lee Kingsly pointed us to an error in the Publishers Information Bureau numbers for the first half of 2009.

In recently released ad page and revenue statistics, PIB said the epicurean magazine was down 14.83 percent compared to the January to June numbers from last year. However, Kingsly said the stats agency had incorrectly compared its January to May numbers from 2009 to January to June numbers from 2008, resulting in a serious error.

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