Phoenix Uses Adobe's Goods to Make Adobe Look Good

Dexigner has the whole story on Phoenix Editorial & Designs‘ work for Adobe in creating a series of really fantastic product launch films for their new Creative Suite 3 release. It reads like a press release, which is a little heavy handed at times, but it’s great to read up on how they came up with the idea behind each one. Here’s a bit from Phoenix’s Creative Director, Matt Silverman, about the first, “Print,” our favorite: