Philadelphia-Based News Outlet Brother.ly In the Works

cropped-cpij300x100It was a bummer to hear about the shutdown of Digital First Media’s Project Thunderdome in April. But former editor-in-chief Jim Brady is moving onto another local news experiment this fall.

USA Today’s Rem Rieder reported yesterday that Brady will launch a for-profit Philadelphia-centric editorial project called Brother.ly after DFM’s failed attempt at producing community journalism on a national scale.

Brother.ly has a staff of six, which will produce original reporting, as well as aggregate and curate web content.

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