Pew Study Puts LA Times Paywall In Context
Anyone doubting the LA Times‘ decision to put its website behind a paywall…er…we mean, launch a new “membership service,” would be wise to check out the latest Pew study regarding online ad revenue. According to the study, for every newspaper dollar earned online, seven are lost in print ad revenue. Over the course of the year-long study, newspapers brought in $11 in print revenue for every $1 they made online. So even though digital revenue for newspapers was up 19% on the year, that number didn’t come close to making up the 9% loss in print revenue.
As we wrote when the news of the Times‘ paywall was announced, the LA Times is allowing full digital access to subscribers of its Sunday print edition.
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