Pew Study: People Tune to YouTube for News

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By Chris O'Shea Comment

A new study from the Pew Research Center found that YouTube is emerging as a strong force in the news world. While the majority of people still turn on the TV for major events, the report found that because YouTube allows a user to interact with news organizations via video they have shot, its audience is growing.

“There’s a new form of video journalism on this platform,” Amy Mitchell, deputy director for Pew Research Center’s Project for Excellence in Journalism, told the AP. “It’s a form in which the relationship between news organizations and citizens is more dynamic and more multiverse than we’ve seen in most other platforms before.”

Other key findings from the study:

  • Personalities aren’t what draws viewers, as 65 percent of the top news videos were without a specific, identifiable individual
  • The most popular videos capture natural disasters
  • Almost 40 percent of news videos came from citizens’ footage
  • The median length of the most popular news videos was two minutes

 

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