Peter Kafka Talks “Hulu For Magazines” On The Menu

By Amanda Ernst Comment

mmm_2-3.gifTechnology and the media converged today on the Morning Media Menu podcast, when host Jason Boog of GalleyCat and Joe Ciarallo of PRNewser welcomed Peter Kafka, tech and media writer for the blog

Jason and Joe picked Pete’s brain about a few of the things he’s been covering closely, including the joint venture between the biggest magazine publishers that he’s been calling “Hulu for Magazines.” Joe asked Pete for his thoughts on the recent press release officially announcing the project.

“They haven’t launched a thing,” Pete said. “All they’ve really done is said, ‘We have an idea, which we’ve agreed to, which is that we’re going to band together and work on distribution and sales of these products that don’t exist yet.’…But really the most important idea really is the fact that they are going to try to control distribution prior to ever building anything.”

“Right now when a magazine actually sells you a subscription they know who you are, they know what your credit card number is, they want all of that,” he went on. “And they want to be able to go to Amazon, Apple and Google for that matter and say, ‘Look, if you want to sell these magazines, you’re going to need to work through us and we’re going to set prices and we’re going to control that relationship.’ That is the most important thing right now.”

Also discussed: Vevo, Boxee, Google and the dueling Wall Street Journal op-eds from Rupert Murdoch and Google CEO Eric Schmidt. Read more of Peter’s thoughts every day at AllThingsD.

You can listen to all the past podcasts at and call in at 646-929-0321.