Meredith Names Pete Snyder President Emerging Markets Group
Meredith Corporation has named Pete Snyder as the president of its new Emerging Markets Group. The Group will contain Meredith Integrated Marketing’s current social marketing and mobile marketing capabilities. In addition to his new duties, Snyder will continue to serve as CEO of New Media Strategies, as well as assist Meredith Integrated Marketing President Martin Reidy and Hyperfactory CEO Derek Handley with strategy, direction, sales and marketing for its mobile marketing branch, The Hyperfactory.
Says Snyder:
As consumer behavior continues to evolve, and the markets of both social media and mobile marketing continue to collide, this is just the beginning.
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