Kinder, Gentler Perez Hilton Launches Perezitos.com
As Perez Hilton approaches the one-year anniversary of a redemptive journalistic makeover, he is adding in kind to a web empire that already includes spinoffs CocoPerez.com and PerezFit.com.
The newest cog in the Perez portfolio is Perezitos.com, focused on celebrity parents and their kids, with advice from pediatricians thrown in for good measure. The man born Mario Lavandeira tells Reuters LA he’s thrilled with his new M.O.:
“I’ve had some people say they miss the old Perez but thankfully, the majority of the comments are people embracing this change and direction, and at the end of the day, the reason I made the shift was for myself,” he said.
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