Pepsi Starts Drawing Attention to Its Costly New Logo

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By Steve Delahoyde Comment

Yes, Pepsi spent multi-upon-multi-millions on the redesign of their iconic logo. But outside of we types who notice or care about such things, and beside this little promotional film they released back in October to help roll it out, you really haven’t heard that much of a peep out there in the real world. But now, perhaps in an effort to say “Hey, didn’t you notice the millions we spent on redesigning our logo?!” Pepsi has put it front and center in this new ad our friends over at our sister blog, Agency Spy, dug up:

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