People stretched its weekly closing so that it could be the first gossip rag to publish a pic of the Royal Baby, and that gamble has paid off. According to The New York Post, the People issue featuring Prince William, Kate Middleton and George Alexander Louis on the cover is expected to sell 1.4 million copies.
That’s quite a jump from 971,668, which was People’s average newsstand sales for the second half of last year. Larry Hackett, managing editor of People, was pleased with the results. “Everyone knows the newsstand has changed forever,” Hackett told the Post. “In this environment, you certainly can’t be disappointed when you produce your best-selling newsstand cover of the year.”
Looks like People is already enjoying the summer of George.