Advertiser Perceptions, the media research company, has just released its Highest Rated Media Companies awards, and leading the pack among print publications is People magazine. The title took the honor of “Strongest Brand.”
The awards are a result of a survey of thousands of advertising agencies and marketing professionals. The brands are evaluated for Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction and Overall Media Company.
Other publications that received accolades include Real Simple for Sales Knowledge, Food & Wine for Customer Service and Sports Illustrated for Advertiser Satisfaction.
ABC won for being the best overall media company.