People, EW Set Traffic Records

April was a good month.

The websites for People and Entertainment Weekly both enjoyed a record-breaking April. According to a note from Time Inc. chief content officer Norman Pearlstine, People.com had 72.5 million unique views visitors and EW.com had 33.5 million.

Those numbers, via Omniture, marked a 66 percent increase for People.com, and a 40 percent increase for EW.com.

When using comScore stats, the combined sites were big enough to knock off the current entertainment site champ, TMZ.com.

“I am pleased to report that the People/Entertainment Weekly Network has landed the No.

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