Penthouse Publisher Plans Playboy Bid
Two rich men are preparing to fight it out over beautiful naked ladies — or at least the magazine they’re known to appear in. Following Playboy founder Hugh Hefner’s offer to take Playboy Enterprises private, Penthouse CEO Marc Bell says he also plans to take a shot at buying the company.
Bell told TheWrap that he’ll offer to buy Playboy, although he wouldn’t discuss his proposed terms. He did say, however, that his adult social-networking business FriendFinder provides enough cash that he won’t need financial backing to make the purchase, and that were he to gain control of Playboy, he’d keep the brand distinct from that of Penthouse.
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