Penguin CEO Sees Bright Future For Publishing
And thus presumably a bright future for all who work in it.
In a wide-ranging interview in today’s Wall Street Journal, Penguin CEO John Makinson discusses books versus Kindles and why they both have a place in the market.
“I looked the other day into the sales of public-domain classics in 2009, when all those books were available for free. What I found was that our sales had risen by 30% that year. The reason is that we were starting to sell hardcover editions—more expensive editions—that people were prepared to pay for.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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