PBS, USA Today, Newsweek, WSJ Get Pinterest Users Pinning

Pinterest drives traffic, so news organizations would be smart to try and take advantage of that. By one set of metrics, PBS, USA Today, Newsweek/The Daily Beast and The Wall Street Journal are all doing fairly well. Poynter analyzed a collection of 13 media entities using Pinterest, including The Chicago Tribune, The Guardian, The Washington Post and more, and found that PBS leads the pack when considering “repins.”