Pinterest drives traffic, so news organizations would be smart to try and take advantage of that. By one set of metrics, PBS, USA Today, Newsweek/The Daily Beast and The Wall Street Journal are all doing fairly well. Poynter analyzed a collection of 13 media entities using Pinterest, including The Chicago Tribune, The Guardian, The Washington Post and more, and found that PBS leads the pack when considering “repins.”
For every pin PBS posts, it is repinned six times. Following PBS is USA Today (4.4 repins per pin), Newsweek/The Daily Beast (4.3) and the Journal (4.2).
The New York Times wasn’t counted in the study because the paper isn’t on Pinterest yet. There is a Times Pinterest account, but all that is there is a post proclaiming that it is “starting in June 2012.”