Patch Triples its Traffic; Steps Up Local Election Coverage

The hyperlocal news platform Patch has been criticized for a number of reasons, including its traffic, which some say should be higher based on the organization’s operating costs.

Apparently, the property has been working on it. It tripled its UV traffic between December 2010 and December 2011 according to comScore data released this week.

This makes Patch the fourth largest regional/local property behind Yelp (#1); CityGrid (#2), Yahoo! Local (#3), and followed by CBS Local (#5). In December 2010, it ranked #10.

Last month, Patch, which currently has 863 sites in 22 states, including Washington, D.C.

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