Patch 'Probably Costs Too Much To Last'
Well, some bad but not particularly surprising predictions from The New Yorker’s Ken Auletta in a six-page spread about Tim Armstrong’s attempted turnaround of AOL: the “content first” strategy that has involved hiring so many hundreds of journalists may not be working.
Data point number one: Patch, which has 750-plus locations across the country and has provided jobs to countless numbers of journalists, is too much like a “digital Yellow Pages” and not enough like, well, journalism.
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