Patch Unveils A New Site, Focused on Social and Mobile
Patch.com, AOL’s hyperlocal news experiment, is rolling out a new site today. In true new media fashion, the company designed the mobile site first, and the new format places heavy emphasis on social elements.
I got a preview of it on Friday from co-founder and CEO Jon Brod, chief content officer Rachel Feddersen and creative director Abel Lenz, who enthusiastically introduced the site as a shift from the soap-box model to a town square model. “This is a platform for communities to better organize day to day life,” said Feddersen, “we’re about making lives in towns better.”
So
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