Patch Executive Declares Company the Nation’s ‘Most Significant Media Organization’

By Pandora Young Comment

Several Bay Area Patch sites received a total of nine San Francisco Peninsula Press Club Awards over the weekend, prompting Chief Content Officer Rachel Feddersen to triumphantly declare via email that was “the most significant media organization in the nation, bar none.”

Jim Romenesko then published Feddersen’s email, prompting the rest of us to wonder what she’s been smoking.

That isn’t to say that AOL’s network of hyperlocal websites hasn’t produced good work, or that its Bay Area journalists didn’t deserve those press club awards. We’re happy for our NorCal colleagues. But we’re pretty sure they’d rather have Pulitzers. And work for the New York Times.

Full memo at