What is the Right Editor-to-Contributor Ratio?
When AOL’s Patch announced it was, uh, acquiring (not hiring, as they will be unpaid) 8,000 new bloggers, Venture Beat editor Matt Marshall wrote a post highlighting the editor-contributor problem they would soon be facing:
It takes at least 20 percent of extra management to organize it all — that is, AOL will need at least 1,500-2000 extra editors to manage the writers, if you take the editor-writer ratio norm of other major news organizations.
At Street Fight, Toby Murdock, co-founder and CEO of Kapost, questions
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in