AOL’s Patch is cutting 20 managers as it folds its South “zone” into its East zone. The Wall Street Journal reports that the restructuring will allow the hyperlocal news network to dump those staffers, yet keep every one of its 850-plus sites up and running. Jon Brod, CEO of Patch, announced the changes this morning in a memo, which was obtained by the Journal.
“After implementing a more efficient field structure earlier this year, we have seen an impressive boost in both traffic and revenue,” Brod explained in the note. “With an eye on our overarching business goals, streamlining our field management structure not only gives us additional operating leverage, but also allows us to better serve our users and out communities. This is the next step in Patch’s strategy to win.”
You have to admire his optimism, but with the collection of sites currently hemorrhaging about $100 million a year, maybe it’s time to start considering that there is no winning with Patch, no matter how much “streamlining” AOL does.